Sequence 2 - Urgency

Subject Line

Quick question about grant funding

Email Body

Hi <%= contact_name.to_s.split.first

‘there’ %>,

I wanted to follow up on my note from a few days ago about grant funding for <%= company_name.to_s.strip.empty? ? ‘your business’ : company_name %>.

I know what you might be thinking:

❓ “I don’t have time to apply for grants.” That’s exactly why Grant Explorer exists. We do the searching—you just review the matches.

❓ “My business probably doesn’t qualify.” <% if state.to_s.strip.empty? %> You’d be surprised. There are grants for businesses of every size, industry, and stage. Our AI finds the ones that fit your specific profile. <% else %> You’d be surprised. <%= state %> alone has dozens of active grant programs, plus federal opportunities your competitors are ignoring. <% end %>

❓ “Grants are too competitive.” Many grants receive far fewer applications than their budget allows. The real competition isn’t other applicants—it’s awareness.

Here’s what Grant Explorer subscribers discovered last month:

✓ Average of 12 matching opportunities per business profile ✓ Combined potential funding of $2.3M across subscriber matches ✓ 3 subscribers successfully funded within 60 days

Get Grant Explorer Essentials →

The grants are out there. The question is whether <%= company_name.to_s.strip.empty? ? ‘your business’ : company_name %> will find them—or leave them for someone else.

Best, Douglas Lane GrantsMatch.ai 110 N IH 35 Ste 315 PMB 3295 Round Rock, TX 78681

You’re receiving this because <%= company_name.to_s.strip.empty? ? ‘your business’ : company_name %> is registered in a public vendor database. Unsubscribe

Markdown Source

Hi <%= contact_name.to_s.split.first || 'there' %>,

I wanted to follow up on my note from a few days ago about grant funding for <%= company_name.to_s.strip.empty? ? 'your business' : company_name %>.

I know what you might be thinking:

❓ *"I don't have time to apply for grants."*
That's exactly why Grant Explorer exists. We do the searching—you just review the matches.

❓ *"My business probably doesn't qualify."*
<% if state.to_s.strip.empty? %>
You'd be surprised. There are grants for businesses of every size, industry, and stage. Our AI finds the ones that fit *your* specific profile.
<% else %>
You'd be surprised. <%= state %> alone has dozens of active grant programs, plus federal opportunities your competitors are ignoring.
<% end %>

❓ *"Grants are too competitive."*
Many grants receive far fewer applications than their budget allows. The real competition isn't other applicants—it's awareness.

**Here's what Grant Explorer subscribers discovered last month:**

✓ Average of **12 matching opportunities** per business profile
✓ Combined potential funding of **$2.3M** across subscriber matches
✓ **3 subscribers** successfully funded within 60 days

**[Get Grant Explorer Essentials →](https://www.grantsmatch.ai/product/grant-explorer-essentials/?utm_source=email&utm_campaign=sequence2&company=<%= url_encode(company_name.to_s) %>)**

The grants are out there. The question is whether <%= company_name.to_s.strip.empty? ? 'your business' : company_name %> will find them—or leave them for someone else.

Best,
**Douglas Lane**
GrantsMatch.ai
110 N IH 35 Ste 315 PMB 3295
Round Rock, TX 78681


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*You're receiving this because <%= company_name.to_s.strip.empty? ? 'your business' : company_name %> is registered in a public vendor database. [Unsubscribe](https://grantsmatch.ai/unsubscribe?email=<%= url_encode(email.to_s) %>)*

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✅ Compliant

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✅ Physical address
✅ No spam trigger words
✅ Non-deceptive subject

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